Patricia Raufer


Creating solutions +

making ideas real


Innovation Strategy

  • Assess Competitive Landscape
  • Create New Business Models in Designing New Products and Services.
  • Develop Business Plans providing Product Overview, Market Conditions and Financials.
  • Determine Go-to-Market Strategies
  • Establish Metrics including Key Performance indicators that define success

Strategic Business Design

  • Establish and Validate Value Proposition
  • Define Customer Segments
  • Determine Customer Journey through All Aspects of Product Life-cycle
  • Establish Minimum Viable Product
  • Enable Customer Co-Design
  • Perform and Manage Iterative Prototyping
  • Validate End-to-End Customer Experience Design

Commercial Viability

  • Define Data Analytics and Reporting Requirements
  • Facilitate End-to-End Commercialization Processes 
  • Streamline Methods for Speed-to-Market Efficiencies
  • Execute Go-to-Market Strategies
  • Maintain Product Performance
  • Develop and Execute Product Enhancements


  • Establish and Maintain Product Vision
  • Manage Product Roadmaps
  • Define Product and Requirements
  • Integrate E- and Mobile Commerce with Digital Marketing and Data & Analytics
  • Determine Technical Specifications
  • Establish Test Plan / Use Case Scenarios
  • Determine Processes for Customer Feedback and Dispute Resolution
  • Perform Project Management in Agile and Waterfall Environments